Papercut began as a magazine that filled a gap in publishing by creating a place to feature emerging designers on the cutting edge of the creative industry. After 5 very successful years where we featured artists who later became names in their industries, including Lara Jade, Macklemore, Jaimie Alexander, Lindsay Adler, and more, we realized Papercut could evolve beyond it's initial conception and become something more.
Working closely with the Managing Editor we came up with a concept that expanded upon our original purpose. We considered what content we would most like to see as creatives and realized what was missing was the voices of the artists. So Papercut became a magazine for artists by artists, where the artists told their own stories.
The redesign was all about organizing different types of information we might receive, showcasing the art and it's story without distraction, and fitting the layout to the story. To best tell each story individually we came up with a color and icon system that would identify each industry we featured: photography, fashion, art, music, and more. A second set of icons that would identify different kinds of information artists wrote about their stories: inspiration, technical information, meaning behind the work, etc. From there we worked with a very clean layout that could adapt to each individual story to best fit the content.
COMSOL, Inc. is a multiphysics simulation software company that markets, sells, and distributes the softwares COMSOL Multiphysics® and COMSOL Server™.
At COMSOL, Inc. I work as the lead graphic designer and manage the graphic design team. We work on a wide variety of projects including, several publications, events, web projects, illustrations, and more.
The projects shown include: Multiphysics Simulation (a yearly publication printed as an insert to IEEE Spectrum featuring stories from users of our software), COMSOL News (a similar yearly publication printed as an insert to NASA Tech Briefs), advertising campaigns, and web banner campaigns which feature photos taken by me and illustrations I created.
The COMSOL Conference is held every year in 8 locations around the world. The design team in the Burlington office produces all promotional material including a variety of mailers, advertisements, slides, web banners, and more. We also produce material to be used at the event including a final program, signage, and giveaways. I also photograph the Boston Conference.
Travel Agency Website
Voyage In approached me about updating their website design to better fit their company's goals and customers needs. Their website is still in the process of being updated but I completed the site organization for three web pages. A home page featuring icons that explain their concept. A travel agency in France that works with agents local to the country you will be visiting and guaranteeing the travel with them. Then displaying featured countries, travel agents, and blog posts. As well as providing a landing page for each country featuring the local agent, some available trips, and relevant blog posts. Then also providing an itinerary page.
The purpose of this project was to share data collected in a survey of Incubator Farm Projects with the general public that anyone can use. The hope is to provide a resource for showing the benefits of these projects and how many there are. To peak the interest of people who have never heard of the projects before and show their success.
Amanda Pringle: Yogi
Amanda Pringle is a Yoga Instructor, adventurer, and all about healthy living.
I helped Amanda come up with a branding and blogging plan that fit both her personality and lifestyle in a way that would benefit her professionally. Students chose their yoga teachers based on technique and personality so it made sense to focus on who she is as a person in her content. We came up with an outline for her blogging content which would include posts about yoga and related topics, her adventures in nature, and healthy eating as she has been a vegetarian for 25 years. This gave her a clear path to take what she was already doing in her life and apply it to herself professionally.
Blog as Book
This project is different than the others, it is a personal project. I have an avid interest in travel, photography, and hiking. I often write about these topics on my blog and wanted to create a physical version for myself. A bit like traditional photo albums and scrapbooking but with the potential to grow into detailed travel guides and itineraries. This project is on going.
Goodbye Bunny is an up and coming clothing line by artist Alexis Lemus. I worked to take the pen and ink drawings to vector designs and color them. I also worked with the artist to come up with promotional material for the clothing line. We brainstormed our ideas based on the concept behind the clothing, a bear repeatedly killing a bunny over spilled ice cream, and bringing awareness of the story behind the line to potential customers. We came up with a business card and postcard that cleverly used both sides to play out a scene between the enemies, and told the story with the postcard.
Framingham Downtown Renaissance
Framingham Downtown Renaissance is a non-profit corporation, set up to facilitate the development of downtown Framingham as a vibrant commercial and residential/mixed-use activity center. Its objectives are to encourage public/private partnership and investment, generate jobs and income, and improve quality of life at a location that is highly visible and critically important to the MetroWest region.
A graphic design team at Framingham State University collaborated with The Framingham Downtown Renaissance (FDR) to create branding for two seasonal events, the first Fall Festival and later the Second Annual Winter Wonderland. We created a brand that centered around the values of the FDR and the purpose of the events which could also be adapted for any future events they might hold. Both events take place in Downtown Framingham and are centered around creating community, and highlighting the many cultural and economic attributes of the area.
Since the goal was to bring the community together and reach all individuals we decided a festive but non-denominational branding using a four color system and icons that matched each event would work best. We also decided that since each event had differences in content, if not purpose, they would have unique logos, colors, and icons but use them within the same system.